Professional Real Estate Website Review

A Close Look At the Details

Building a strong real estate website is the foundation of generating online leads. The equation is simple, the stronger your site the more leads you will generate.  What constitutes a strong site?  That is the million dollar question.  There is no one answer.   For each niche, for each market there a different approach.  However, there are some key elements, details that can help set up a site for success. Lack of experience when constructing a real estate website means that these details often get overlooked.  When it comes to creating a powerful lead generating machine, the devil is in the details.  The fine tuning of these details can make the difference between a mediocre site and a lead generating powerhouse.  

Covering these bases takes skill and experience. Having access to a dedicated professional to go through your site with a fine tooth comb to draw out the strength of your site would be invaluable. Having a professional who could go through the details of your site and ensure that your site is as strong as possible could literally be worth thousands of dollars in gained leads.

Strenght In Numbers

Now, imagine having a team of 10 highly trained web professionals pour over your site. Imagine having a team of 10 web professionals  looking at all the critical details needed to make your site successful.  Imagine a team of 10 professionals all with a slightly different take; from marketing specialists,  designers and coders to search engine optimization experts, copywriters and digital imaging professionals.  Their only mission is improve your site; to offer up their collective knowledge to make your site as focused as possible.  This is a very special opportunity to take advantage of not one, but the collective experience of ten real estate professionals.

You Keep Mentioning Details. What Will Your Team Be Looking at Exactly?

The report is broken down into 5 major areas. The first section deals exclusively with first impressions.  First impressions are even more important online then they are in real life.  If your website cannot capture the attention of a visitor in 30 seconds or less, then they will hit the back button.  Every time this happens on your real estate website, you are loosing a potential lead.  This first section looks at all the elements that cause people to hit the back button and how to prevent it.

The second section deals with overall design elements.  It is no longer good enough to simply have a website.  There are enough  real estate websites out there,  that if a user doesn't like the way your site looks they can find similar information on a site that they find appealing.   The difference between strong and weak design elements does not revolve around money, but experience.  This section about the look of your website. It is about how people react to your design. It is about  web professionals with extensive design experience offering up their input on your site design.  

The third section deals with functionality.  Functionality, like design, is an often overlooked aspect of site structure.  Users need a seamless, intuitive experience.  They need to be able to move throughout your real estate site without being challenged.  In this section our team picks apart your site structure in order to reveal your site functionality.  

Content is king.  Everything about your real estate website, from design to functionality serves one purpose only, and that is to emphasize and deliver content to your visitors.  The forth section of your report delves into your sits content.

The fifth and final section deals with more subjective observations by each reviewer.  This section is aimed drawing out the particular views of each professional; it is a chance for them to offer up personalized advice for your site.  

So How Does It Work?

We submit your site to our website review team. They go through your site with all of their expertise and experience, and offer up their advice.  To ensure overall relevancy we have build a substantial framework on which they will hang their input.  Once all 10 web professionals submit their reports we take the aggregate data and compile into an itemized report.  

Next, in order to set a baseline measure of your sites performance, we run a comprehensive search engine optimization report which determines some fundamental elements of your site such as keyword density, link popularity, search engine saturation etc.  

Finally, your custom report will be created. This includes all 10 reviews, the final compiled report and SEO review.   

Your Review Will Include the Following:

• The benefit of the experience and perspective of 10 website professionals
• A complete review by each website professional.
• Biographies and backgrounds of all 10 professionals to help you understand their perspective.
• Topical  breakdown of design, functionality and content.
• A customized report package.
• Link functionality check
• An overall analysis based on the results of all 10 reviews.
• A complete keyword analysis.
• An included copy of the original project sheets that you can use yourself to see how your opinions match up with the pros.  
• Search engine saturation across major search engines.
• Content critique.
• Competitive stats report (your website vs. your competitors.

This is an incredibly valuable service which we are happy to offer at a very competitive price.  With out doubt, this is a rare opportunity to gain access to insight from professionals that can transform your real estate website from mediocre into a lead generating machine.