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Real Estate And Search Engine Optimization Glossary

Term
The length of the current mortgage agreement. A mortgage may be amortized over a long period (such as 25 years) with a shorter term (six months to five years or more). After the term expires, the balance of the principal then owing on the mortgage can be repaid or a new mortgage agreement can be entered into at the then current interest rates

Testate
Having made a will before death.

Text Link Ads
Advertisements which are formatted as text links.

Theme
The main keyword focus of a web page

Time is of the Essence
Legal phrase in a contract requiring punctual performance of all obligations.

Title
Often used interchangeably with the word ownership. It indicates the accumulation of all rights in property by the owner and others.

Title Fees
These companies charge various fees for their services.

Title Insurance
An insurance policy which protects the insured (purchaser and lender) against loss arising from defects in title.

Title Search
A review of the public records generally at the local courthouse, to make sure the buyer is purchasing a house from the legal owner and there are no liens, overdue special assessments, or other claims or outstanding restrictive covenants filed in the records, which would adversely affect the marketability or value of title.

Title tag
The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well.

 

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