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Real Estate And Search Engine Optimization Glossary

Sales Agreement
See agreement of sale.

Satisfaction of Mortgage
Document issued by mortgagee when the mortgage is paid off.

Scumware
Intrusive software and programs which usually target ads, violate privacy, and are often installed without the computer owner knowing what the software does.

Search engine
A web site that offers its visitors the ability to search the content of numerous web pages on the Internet. Search engines periodically explore all the pages of a website and add the text on those pages into a large database that users can then search. With a search engine, publishing web pages that incorporate relevant key phrases, prominently positioned in particular ways, is critical.

Search engine marketing (SEM)
Strategies and tactics undertaken to increase the amount and quality of leads generated by the search engines.

Search engine optimization (SEO)
The process of effecting the rankings of web pages in the search engines.
 
Search Engine Results Page (SERP)
A page of search results delivered by a search engine.

Search History
Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable.

Search term
A keyword, or phrase used to conduct a search engine query


Second Home
Commonly known as a vacation home. This home is not rented and is occupied occasionally by the owners.

 

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