Real Estate And Search Engine Optimization Glossary

Risk-based capital
The amount of capital necessary to absorb losses throughout a hypothetical ten-year period marked by severely adverse circumstances.

Robots.txt
Text file placed in a websites root directory and linked in the html code. Allows for wbmasters to control the actions of search engine spiders on the site or even deny them access.

ROI
Return on Investment is a measure of how much return you receive from each marketing dollar.

Rural  
An area outside of an established urban area or metropolitan district.