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Real Estate And Search Engine Optimization Glossary

Partial Payment
A payment of less than the regular monthly amount. Usually, a lender will not accept partial payments.

Pay-for-performance
A pricing model based on delivering sales or something else that can be directly attributed to the bottom line. Contrast this with traditional banner advertising which is based on impressions, a chunk of which come from people you have no desire or ability to do business with.

Pay-per-click (PPC)
A pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of clickthroughs rather than impressions or other criteria.

Payment Frequency
The choice of making regular mortgage payments every week, every other week, twice a month or monthly.

PDF
Adobe's Portable Document Format, a file format that renders the page exactly as intended regardless of the computer used. Typically used for creating documents that will be printed. PDF is used instead of HTML when the content creator wants absolute control over the display of the document. Works across operating platforms.

Periodic Payment Cap
The limit on how much regular monthly payments on an Adjustable Rate Mortgage can change during one adjustment period.

Periodic Rate Cap
The limit on how much the interest rate on an Adjustable Rate Mortgage can change during any one adjustment period.

Personal Property
Owned items which are not permanently affixed to the land.

Personal Residence
The primary domicile of a person or family.

Permanent Mortgage
A mortgage on completed construction on the same property under one mortgage or trust deed.

 

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