Package Mortgage Mortgage covering both real and personal property. Pagejacking Stealing high-ranking web page content from another site and placing it on your site in the hopes of increasing your own site's search engine rankings. PageRank Google uses a weighted form of link popularity called PageRank. Not all links are created equal. Google differentiates a link from an important site as being better than a link from a new or irrelevant page. PageRank scoring ranges from 0 to 10, 10 being the best. PageRank scores get exponentially harder to achieve the closer to 10 they are. For example, increasing your own homepage's PageRank from a 2 to 3 is easy with not a lot of additional links, jumping from a 7 to an 8 is very difficult to achieve. Paid inclusion Paying a search engine to have your web pages included in that search engine's index. Paid placement Paying a search engine to have your listing show up prominently. These listings are usually denoted as "sponsored listings." Paper A mortgage, deed of trust or land contract which is given instead of cash. Parole Evidence The legal rule which prevents previous oral or written negotiations to a signed contract from changing the contract. Partial Ownership A shared ownership in a piece of property. May be divided among two or more parties. Partial Release A release of a portion of property covered by a mortgage.
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