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Real Estate And Search Engine Optimization Glossary

Package Mortgage
Mortgage covering both real and personal property.

Pagejacking
Stealing high-ranking web page content from another site and placing it on your site in the hopes of increasing your own site's search engine rankings.

PageRank
Google uses a weighted form of link popularity called PageRank. Not all links are created equal. Google differentiates a link from an important site as being better than a link from a new or irrelevant page. PageRank scoring ranges from 0 to 10, 10 being the best. PageRank scores get exponentially harder to achieve the closer to 10 they are. For example, increasing your own homepage's PageRank from a 2 to 3 is easy with not a lot of additional links, jumping from a 7 to an 8 is very difficult to achieve.

Paid inclusion
Paying a search engine to have your web pages included in that search engine's index.

Paid placement
Paying a search engine to have your listing show up prominently. These listings are usually denoted as "sponsored listings."

Paper
A mortgage, deed of trust or land contract which is given instead of cash.

Parole Evidence
The legal rule which prevents previous oral or written negotiations to a signed contract from changing the contract.

Partial Ownership  
A shared ownership in a piece of property. May be divided among two or more parties.

Partial Release
A release of a portion of property covered by a mortgage.

 

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