Real Estate And Search Engine Optimization Glossary

Key Performance Indicators (KPIs)
KPIs help organizations achieve organizational goals through the definition and measurement of progress. The key indicators are agreed upon by an organization and are indicators which can be measured that will reflect success factors. Key performance indicators usually are long-term considerations for an organization.

Key phrase (or keyword phrase)
A search phrase made up of keywords.

Keyword
A word that a search engine user might use to find relevant web page(s). If a keyword doesn't appear anywhere in the text of your web page, it's highly unlikely your page will appear in the search results.

Keyword density
The number of occurrences that a given keyword appears on a web page. The more times that a given word appears on your page (within reason), the more weight that word is assigned by the search engine when that word matches a keyword search done by a search.

Keyword popularity
The number of occurrences of searches done by Internet users of a given keyword during a period of time.

Keyword prominence
The location (i.e. placement) of a given keyword in the HTML source code of a web page. The higher up in the page a particular word is, the more prominent it is and thus the more weight that word is assigned by the search engine when that word matches a keyword search done by a search engine user. This concept also applies to the location of important keywords within individual HTML tags, such as heading tags, title tags, or hyperlink text.

Keyword research
Determining the words and phrases that people use to find something, then compiling them into a list for use on web pages, etc.

Keyword stuffing
Placing excessive amounts of keywords into the page copy and the HTML in such a way that it detracts from the readability and usability of a given page for the purpose of boosting the page's rankings in the search engines. This includes hiding keywords on the page by making the text the same color as the background, hiding keywords in comment tags, overfilling alt tags with long strings of keywords, etc.

Keyword-rich
When a given page or bit of text is chock full of good keywords rather than a bunch of meaningless words (e.g. "welcome", "click here") or irrelevant words (e.g. "solution").