Real Estate And Search Engine Optimization Glossary

Impression
The number of times your search ad is served to users by search engines.

Impound Account
Account held by a lender for payment of taxes, insurance or other related expenses. Also known as an escrow account.

Improved Land
Any parcel of land which has been changed from its natural state through the creation of roads, buildings or other structures.

Improvement
Valuable additions to property which raise the value of the property.

Improvement Ratio
The comparative value of a improved piece of land to its natural, unaltered state.

Inbound links
Links that point to your site from sites other than your own. Inbound links are an important asset that will improve your site's PageRank.

Income Approach
The process of estimating the value of property by considering the present value of a stream of income generated by the property.

Incidental Recording, Delivery, Wire, etc., Fees
Other costs that are incurred when a real estate loan is closed.

Income Property
A piece of property whose highest and best use is the generation of income through rents or other sources.

Independent Appraisal
An estimation of value created by a professional, certified appraiser with no vested interest in the value of the property.