Real Estate And Search Engine Optimization Glossary

Database-driven
As in "database-driven web site." A website connected to a database and web page content is based in part on information extracted from those databases.

Database-generated
As in "database-generated web page." Means that a web page is created dynamically 'on-the-fly' from a database, in contrast with a static HTML page.

Date Of Appraisal 
The specific point in time as of which an appraiser designates the value of a home. Often stipulated as the date of inspection.

Day Debt-parting
Turning ad campaigns on or off, changing ad bid price, or budget constraints based on bidding more when your target audience is available and less when they are less likely to be available.

Dead Link
A link which is no longer functional.Most large high quality websites have at least a few dead links in them, but the ratio of good links to dead links can be seen as a sign of information quality.

Debt  
An obligation to repay some amount owed. This may or may not be monetary.

Debt Equity Ration
The ratio of the amount a mortgagor still owes on a property to the amount of equity they have in the home. Equity is calculated at the fair-market value of the home, less any outstanding mortgage debt.

Debt security
A security in which the issuing company generally agrees to repay the principal (typically, the original amount borrowed) and make interest payments according to an agreed schedule.

Debt-Service Ratio
The percentage of the borrower's gross income that will be used for monthly payments of principal, interest, taxes, heating costs and condominium fees.