Real Estate Website & Search Engine Optimization Glossary

Catch All Listing
A listing used by pay per click search engines to monetize long tail terms that are not yet targeted by marketers. This technique may be valuable if you have very competitive key words, but is not ideal since most major search engines have editorial guidelines that prevent bulk untargeted advertising, and most of the places that allow catch all listings have low traffic quality. Catch all listings may be an attractive idea on theme specific search engines and directories though, as they are already pre qualified clicks.

Caveat Emptor
A legal term meaning "let buyer beware".

Certificate of Deposit  
A document showing that the bearer has a certain amount of money, at a particular amount interest, on deposit with a financial institution.

Certificate Of Deposite Index
An index based on the interest rate of six month CD's. Used to set interest rates on some Adjustable Rate Mortgages.

Certificate of Eligibility
A certificate obtained by a veteran from a Veteran's Administration office which states that the veteran is eligible for a
VA insured loan.

Certificate of Location or Survey
A document specifying the exact location of the building on the property and describing the type and size of the building including additions, if any.

Certificate of Occupancy
Document issued by a local governmental agency that states a property meets the local building standards for occupancy.

Certificate of Reasonable Value (CRV)
An appraisal of property for the purpose of insurance by the Veteran's Administration.

Certificate of Search or Abstract of Title - A document setting out instruments registered against the title to the property, e.g. deed, mortgages, etc.

Certificate of Title
A certification issued by a title company or a written opinion rendered by an attorney that the seller has good marketable and insurable title to the property which he is offering for sale. A certificate of title offers no protection against any hidden defects in the title which an examination of the public records could not reveal. The issuer of a certificate of title is liable only for damages due to negligence. The protection offered a homeowner under a certificate of title is not as great as that offered in a title insurance policy.