Real Estate Website & Search Engine Optimization Glossary

Bidding
Placing a bid price that you are willing to pay as an advertiser on a pay-per-click search engine. The highest bid for a given keyword achieves the top spot in the PPC search results

Bill of Sale
Written agreement transferring personal property from one person to another.

Binder
Preliminary agreement of sale, usually accompanied by earnest money (term also used with property insurance).

Biweekly Mortgage
A mortgage where you make "half payments" every two weeks, rather than one payment per month. This results in making the equivalent of 13 monthly payments per year, rather than 12, significantly reducing the time it takes to pay off a thirty year mortgage.

Blacklist
Lists that either search engines or vigilante users compile of search engine spammers, which may be used to ban those spammers from search engines or to boycott them.

Blanket Mortgage
A mortgage covering more than one property of the mortgage.

Blended Payments
Payments consisting of both a principal and an interest component, paid on a regular basis (e.g. weekly, biweekly, monthly) during the term of the mortgage. The principal portion of payment increases, while the interest portion decreases over the term of the mortgage, but the total regular payment usually does not change.

Blighted Area
Any region of a city or town that has fallen into disrepair or otherwise has become undesirable.

Block Level Analysis
A method used to break a page down into multiple points on the web graph by breaking its pages down into smaller blocks.

Block Level Link Analysis
Used to help determine if content is page specific or part of a navigational system. It also can be  used as a determinante to see if a link is a natural editorial link, what other links that link should be associated with, and/or if it is an advertisement. Search engines generally do not want to count advertisements as votes.