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Real Estate Website & Search Engine Optimization Glossary

Assessment Relationship
The comparative relationship of a property's assessed value to its market value.

Asset  
Any item of value which a person owns

Assignment
Transfer of a contract from one party to another.

Assumption
New owner assumes the responsibility for repaying an existing mortgage. Both FHA and VA loans are fully assumable. Some adjustable rate mortgages may be partially assumable, but the new owners may be required to re-qualify for the loan.

Attached (House)
A home that has one or more common walls adjoining another home. Condominiums and row houses are attached homes.

Automated Submitting
Using automated software service to submit your web pages to the search engines. This tactic is frowned upon by the search engines.  Some search engines such as AltaVista have completely automated submissions by requiring the user to re-key in a one-time use submission code that is displayed on the submission page as a graphic.

Authority
The ability of a page or domain to rank well in search engines. Five large factors associated with site and page authority are link equity, site age, traffic trends, site history, and publishing unique original quality content.

Authorities
Topical authorities are sites which are well trusted and well cited by experts within their topical community. A topical authority is a page which is referenced from many topical experts and hub sites. A topical hub is page which references many authorities.

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