Real estate marketing & design blog

The Yahoo/Overture Keyword tool has been a go-to app. for many a webmaster. I am sad to report that the while tool is still live, it is merely a shell of its former self. Offering up no results at all. It seems that while the folks at Yahoo don’t have the heart to rip it down completely, the powers that be have effectively disemboweled it leaving only the cheery facade as a stark reminder of a by gone era. An era of super fast keyword searches, reliable results and openness rarely found amongst major search engines.

I have many fond memories of the Yahoo/Overture Keyword tool. It was one of the primary tools that helped me unlock the mystery of the internet; defining the hazy trinity of search popularity, projected traffic and conversion ratios. Being consistent and reliable, it helped guide some very key decisions to both start and scrap certain online projects. While my choices may have been less then perfect and in many ways falable, the tool never let me down. A true original, its form and function could not be matched by any who came after. It was simply the best there was. No fuss, no gimmicks, just reliable information time and time again. It was a pillar of strength and consistency in an internet determined remain in a jarring state of flux.

So it is with heavy heart that I bid the Yahoo/Overture Keyword tool farewell. You will be missed.