What does it take to have a top real estate website?  This is a great question. There is no one golden rule, no one strategy, no one sure fire tip that can make a top real estate website.   Top real estate websites are a mix and match of sound concepts that come together and work well.  The sum of these concepts far exceed the value of their parts. For example when cooking, the ingredients on their own may not be the most appealing things, think raw eggs, for example but put in a recipe and prepared properly the results can be wonderful. The same can be true for making a top real estate website – only none of the elements actually taste bad.

In broad strokes, the elements that need to come together in order to make a top real estate website are content, clean code, search engine optimization, regular updates, history and relevancy.

There have been thousands of pages written about each one of these elements as they are vitally important to creating a top real estate website.  This article is going to serve as an appetizer, serving up just  enough information about each of these to whet you palette for more. To point you in the right direction to so can create a top real estate website.

Top real estate website element 1: Content.
Content is king. That’s the webmasters mantra.  There is nothing that can beat fresh, unique and relevant content.  The more your site has, the stronger it becomes.

Top real estate website element 2: Clean code
There is code and there is clean code.  Clean code is error free, streamlined and easy for browsers, internet spiders and search bots to read.  All of them like easy to read code and will favor your real estate website for it.  As well, stay away from code that uses gimmicks, cheats or any thing remotely shady.  To create a top real estate website, you need to the ethical high ground at all time.

Top real estate website element 3: Search engine optimization (SEO)
A close tie in with clean code, search engine optimization or SEO involves implementing certain code conventions to make your real estate website favorable to search engines.  As search engines drive the vast majority of traffic to top real estate websites, being SEO friendly is a very important thing.

Top real estate website element 4: Regular updates
Would you buy fish from a fish monger who had the same fish on display for weeks on end? Of course not, you would rather buy fish from the shop that had fresh fish daily. Top real estate sites are no different.  By offering up fresh regular updates, they ensure that their visitors always have something new to look like.  Nothing fishy here, just simple updates to keep them coming back for more.

Top real estate website element  5: History
You cant buy history. It is earned. Top real estate websites have simply been around for a long time.  While the truth is that history takes time, the lesson is to start building toward  top real estate website now. 

Top real estate website element 6: Relevancy
Going back to our fish monger, chances are you would not buy diapers, hair gel or computers from your local fish monger.  So top real estate websites need to stay relevant.  They avoid off topic items such as advertising, articles and content that detracts from real estate. Top real estate sites are what they are: top real estate websites. They are not top real estate sites and discount car rentals. To join the ranks of the top real estate websites, stay on point.

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