In simple terms real estate website marketing is the process of getting more people to a real estate website and keeping them there longer.  While there are lots of opinions regarding real estate marketing, the bottom line is simple to be effective, it a) must get more people to your real estate website and b) it must make them stay longer.  

These two out comes may seem distinct from each other at first however, when it comes to real estate website marketing, they are both very much related.  The reason is this, on their own they each represent the culmination of a real estate promotion campaigned.  And while the out come stays the same (i.e. more people who stay longer) independent of each other their effective ness is radically diminished.  What am I getting at here? Well, effective real estate website is about getting more of the right people to your website and know what to do with them once they get there.

Not all traffic is created equal.  In real estate website marketing, its not all about getting anyone to your real estate website. Its about getting the right people to your real estate website.   This means targeting your promotional efforts to regions of the internet that fit into your real estate website marketing plan.  For example, while people who collect luxury cars from www.reallyexpensivecarsforpeoplewithtoomuchmoney.com, certainly have the money to buy real estate, they may not represent your target market.  For real estate website marketing, a much more realistic group are the members of www.newhomebuyersforum.com.  The members of this forum represent more of a targeted demographic.  

Once you get people to your site, knowing what to do with them is the second part of real estate website marketing.  If go through all of the right steps and attract 100% targeted traffic and they do nothing but see you home page and leave, your real estate  website marketing plan has failed.  This is true even if you are not selling anything on your real estate website.  Lets not kid ourselves here, each and every website has a point, a reason to be. And more often then not it is to impart something to the user in exchange for something else. This can be as simple as swiping opinions, email addresses or related content. Even in these simple scenarios, if the user fails to partake, then the website marketing plan has failed.
 
Back to real estate marketing. Once you have targeted traffic to your real estate website you need to ensure that they stay and fulfill what ever outcome you set for them.  As is taught by conventional marketing, the longer you can keep them at your site, the more likely they will fulfill their outcome.  Some simple tools to keep your traffic coming back include, newsletter marketing, free tools, relevant articles and blogs.  

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