Search Engine Marketing (SEM), is the process of promoting your website through search engines. Most people refer to SEM when they are speaking about both paid and non-paid search engine placement and optimization, and SEO, when they are referring only to non paid forms of search engine promotion.

Search Engine Marketing can refer to any of the following things:

Search engine ad placement. Such as Google Adwords or Yahoo Online Advertising.

Paid search engine inclusion. Such as the Yahoo directory

Backlinks (paid and non paid)

Keyword analysis in the body of your main page and internal pages

Meta tag analysis

Search Engine Monitoring

Joint ventures with other websites

Overall site design with search engines in mind (i.e. little java or flash).

If you want a real estate website solution that takes your SEM needs into account, please consider looking into our real estate website CMS. Our CMS will ensure your real estate website is search engine friendly and we even help get you a better organic placement in search engines.

You can sign up for a demo here.

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