If you have only one real estate website you probably don’t fully understand the correlation between design and traffic popularity. With only one real estate website you simply can’t see the interaction between your website layout and functionality and how well your site is used by site visitors and how it is viewed by search engines.

At paperclipCMS we have experiments with many different website design strategies and we’ve seen the correlation on our website traffic. The bottom line is that a well designed real estate website will not only rank better in search engines and encourage longer visiting periods from site visitors.

We have effetely been able to increase the length of time a visitor has spent on one of our pages from 1 minute to around 7 minutes. Likewise, by implementing a proper navigation structure we have been able to decrease our bounce rate from 90% to just over 60%. As if this wasn’t enough we were able to reorganize our internal page structure to optimize for search engines which helped grow specific real estate websites we own by 50%-400% / Month.

Because we work with numerous real estate websites on a day to day basis we can do this type of testing and come to educated conclusions on how to best design a real estate website. It’s a combination of art and science, but equipped with the right information you too can make changes in your site design and see the effects it has your website traffic.

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