Lots of properties, great graphics, easy to use navigation structures, high traffic volume? What is it that makes a great real estate website design? It is more functionality over aesthetics? Is it more about creating an great initial first reaction, or acting as a research hub for site visitors? These are all questions that need to be asked when looking at real estate web site design.

Before designing your real estate website you need to understand what it is you’re trying to achieve. Understanding your objectives is very important in this technologically competitive field. Many real estate agents know that they are not going to use their real estate website to promote their service. A basic real estate template will work just fine for them. Others however, will generate the majority of their leads from online inquiries. Obviously the effort, time and money invested in these differing approaches should vary.

The purpose of this article is not to explain why real estate website design is so important, it’s going to be about that macro elements you should always ensure you implement into your design. Below is a basic list of those elements.

1. Easy to use navigation structure: Don’t try to impress people with fancy navigation that isn’t familiar to them. Studies show that people will not take the time to learn new technology if easier options exist. Give them what they are familiar with.

2. Create a graphic design plan that outlines your typography and graphic plans. For example, what font size, color and type will your headers be? What about your sub-headers? What about your body text? How will these font colors tie into your overall website design theme? Make sure everything fits together into one cohesive look and feel

3. Real estate website designs are about more than just look and feel, the functionality of the website needs to be interactive and lead generating. You are going to need an opt in newsletter, email auto-responder, blog, automatic property matcher emails that get sent out when a new property is uploaded the meets the site subscribers property requirements (i.e. price and location). Don’t forget site functionality when designing your real estate website.

Once you’re done you can submit your real estate website to our team for review.

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