Where do you put your real estate website marketing and promotional energies? Into search engine optimization? Email marketing? Content Building? Link building? The list of questions can go on.

As a real estate webmaster you need to prioritize your time as it relates to your marketing efforts. If you are new to real estate website marketing we recommend you start your website marketing efforts by focusing first on your overall site design and functionality. Get all the pieces of the puzzle in place first. Design your site to look professional and organized, set up the opt in function, post some properties, add basic content and set up your navigation structure.

Next, focus on link building. The reason we recommend you do this first is because the links you get this month may not make a large impact for months down the line. When it comes to link building you need to be aware of the delayed gratification of such promotional efforts.

After you’ve gone out and found potential link partners, switch your marketing energies to adding content to your real estate website. Add relevant content to your specific real estate niche. A real estate webmasters role is more and more turning to become one of a publisher. Content is king when it comes to marketing your website online. Real estate websites with the most content will consistently show up in the top of the search engine rankings.

These are your first three steps as a real estate webmaster. Complete these steps and you’re well on your way to building a successful and highly trafficked real estate website.

Related Articles

Real estate website marketing: 3 elements

Real estate website newsletter marketing

Real estate website marketing

Marketing tactics

Real estate website marketing: part 2