Real estate website design and marketing articles

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Real Estate Promotion and Website Design Articles

Our real estate promotion and website design articles are meant to help you gain a better understanding of the real estate world online. We will regularly be adding article articles that have to do with real estate technology, website design, advertising, promotions and lead generation.

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Real estate website design tip: Virtual tour

Implementing a real estate virtual tour on your website is a great way to maximize your website’s sticky factor. People love animation, video and tours. From a real estate webmasters perspective, it’s a great way to show a property in substantially more detail. It’s a brilliant way...

Real estate website design and traffic building

If you have only one real estate website you probably don’t fully understand the correlation between design and traffic popularity. With only one real estate website you simply can’t see the interaction between your website layout and functionality and how well your site is used by site ...

Real estate website designers

When looking for a real estate website designer you need to be very cautious and fully understand and be able to articulte exactly what it is you are looking for in a real estate website. Are you looking for a custom design? If so be prepared to come up with 100 page plus SRS document (Software Requ...

Designing a real estate website blog

Real estate website blogs are exploding in popularity due to their journalistic style, interactive nature and personal perspective. Professionals in the real estate industry are now using blogs more than ever before as a promotional tool. However, blogs cannot be strictly promotional. Website vi...

How to design a real estate website

Before designing a real estate website you must first sit down and ask yourself what it is you are trying to achieve with your site. If you are an agent that plans to use their website very rarely as a lead generating tool, then you won’t need all the bells and whistles that some of the more c...

Real estate website design checklist

If you are just starting out in the real estate industry, you’re going to need to think about how you are going to go about building your real estate website. Who are you going to get to do it for you? Is it going to be open source or closed source? Will it be a custom built real estate websit...

Real estate website design tip: Typography

Fonts Font type is an often overlooked part of web design but has lasting implications if not well thought out beforehand. Unfortunately, most webmasters don’t have the necessary graphic design knowledge to properly choose font types and they believe that all letters were created equal. The...

The future of real esate website design

Based on the trends indicated through out this report it is possible to draw up a picture of the next generation of real estate websites. Real estate websites that are built to deliver results both in the form of quality leads and in search engine optimization. A real estate website of the futur...

Real estate online marketing & ad trends

One of the most remarkable things about the growth of online real estate websites is that the majority of the visitors represent an ideal demographic. They earn more money with average median income of $60,000+, and they have homes with a value of at least $200,000. This represents a fantastic...

How are real estate websites used? Part 2

There is no doubt that the public have become much more market savvy. Almost half of the agents polled in the survey mentioned in the pervious section, had clients bring them information that was not provided to them through MLS or REALTOR systems. In other words, these clients brought to the ...

How are real estate websites used? Part 1

It wasn’t long ago when the internet was billed as the new reality for business. Back in the day, anything and everything was going to be replaced with online interaction. In the eyes of the futurists, daily human interaction was to be replaced by an efficient, fast and simple online one...

Real estate website design 2007

Within the last 10 years Real Estate websites have gone from being digital business cards to some of the most visually impressive, popular and interactive websites on the internet. They have gone from sideshow projects to state of the art, technologically advanced, main stream sites. Real Estate web...

Real estate design: Webmasters alert

He wakes up, puts on a shirt and tie and quietly makes his way to real estate sales offices throughout the city. He’s not looking for real estate though. He’s been asked to show up and educate sales staff on the importance of technology and real estate. His name is Robert and at 6 feet t...

Real estate website design tip: Navigation

Navigation placement is very important. People want to be familiar with the presentation and are unwilling to put effort into learning a new navigation system. Therefore using classic navigation design templates is a must. Either putting your navigation structure on the left or putting a global navi...

Basics on real estate website design

The importance of an effective real estate website design cannot be overstated. Your design, being the initial contact with your business a customer has will either draw them in to read what your business is about, or turn them away due to lack of professionalism, clutter, or slow loading pages. Mos...

Real estate website design tip: Adding depth

Adding depth to your website is very important element to your real estate website design. To make a long story short, adding pages is important for two reasons. First, generally speaking, the majority of real estate website visitors don’t enter through the main page. I have conducted tests on...

What makes great real estate website design?

Lots of properties, great graphics, easy to use navigation structures, high traffic volume? What is it that makes a great real estate website design? It is more functionality over aesthetics? Is it more about creating an great initial first reaction, or acting as a research hub for site visitors? Th...

Real estate website design company launch

After over 10 months of testing and retesting and retesting and retesting our real estate website software we are finally ready to release it to the public. Going live was a huge benchmark for us here at PaperclipCMS. We built our real estate websites to look better than the competitions, work bette...

Popularity Contest: Internet Marketing Tip

Online real estate marketing is one big popularity contest. On the main page of most major search engines there is room for 10 competitors. However, for most of us getting placement in the top three listings would be ideal. First listing placement is the best while 10th is, well um, “sort of o...